Several government agencies including the Ministry of Health have begun campaigns to minimize the health damages of air pollution, especially amongst children. This shift symbolizes the “hopelessness” of Ulaanbaatar residents as the situation shows no sign of improvement. Due to the fact that air pollution is now a constant, many organizations have shifted their focus on treating the symptoms of the pollution. The Ministry of Health recommended that children need to regularly visit places with clean air to support their health. According to a study by the ministry, 24 percent of respiratory illnesses and ailments in children can be attributed to air pollution. Other agencies such as the Ulaanbaatar Tourism Department have created a campaign titled “Clean air for families”, which offers anywhere from 10 percent up to 50 percent discount at resorts outside of Ulaanbaatar. The Ulaanbaatar Health Department recommends that parents carry their children when walking next to roads as most pollutants remain within 1.5 meters of the ground. A study that included several classrooms in schools around the city revealed that classrooms have three to 10 times the normal amount of pollutants. This has caused many organizations and individuals to look towards air filters within their workplaces and homes, as the amount of pollutants is still remarkably high even indoors. In light of a market gap in the prevention of health damage of air pollution, businesses that specialize in reducing air pollution and health of individuals have increased by 27 percent according to Bloomberg.