Mongolia launched the new postal and address system What3Words on August 12. What3Words aims to be “the simplest way to communicate location”. Its addresses pinpoint locations in a series of 3x3 meter squares with random but fixed three-word names, such as snacking.ooze.thigh for a residential address just south of Jamyan Street. Reportedly, residents can now have their mail sent to their What3Words  address through Mongol Post. Last Thursday, Ulaanbaatar Mayor S.Batbold was introduced to the new postal and address system by Chris Sheldrick, co-founder of the British startup What3Words. The Mayor was said to be fascinated by the new technology and pleased to introduce a Mongolian version of the global addressing system. Sheldrick highlighted that Mongolian was the 11th language to be introduced to the system, and said that What3Words would make memorizing and communicating addresses much easier. The What3Words application can be downloaded to smartphones for free. The system first launched in 2013, with backers including Intel Capital. The company won the Grand Prix for Innovation at the 2015 Cannes Lions International Festival of Creativity.