Mongolian musician and singer B.Dulguun, better known as Magnolian, will participate in the 2017 South by Southwest (SXSW) Music Festival in Austin, Texas, taking place from March 10 to 19. The music industry's best new musicians, singers, groups, and songwriters, are invited to the SXSW Music Festival to perform for music producers and record labels. The music festival has been organized in Austin every March since 1987. Indie-folk musician Magnolian will be performing songs from his “Famous Men” EP, released on June 28, 2016. Magnolian played his first international showcase at one of South Korea’s largest music showcases, Zandari Festival. He will be the first Mongolian to perform on a SXSW stage. SXSW become popular beyond the music industry as it expanded over the years to include a conference and adjoining festivals for other creative endeavors. The SXSW Conference brings together creative thinkers and the developers of new technology, where new ideas and innovations are introduced and discussions are held on the world's most pressing issues and trends.